Effective February 22, 2021

General Overview
This Site is operated by Wanderlust Consulting LLC d/b/a Magical Mystery Tours (“Magical Mystery Tours” “We” or “Us”). The purpose of this Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information. This Privacy Policy represents our agreement with you, the user of our website (“you” or “your”). Your acceptance of this Privacy Policy is required for your continued use of this website and the related travel services provided by Magical Mystery Tours.

Magical Mystery Tours is committed to protecting your privacy. We use the information we collect about you to provide the experiences you request. We have created this Privacy Policy in order to demonstrate our firm commitment to protecting the privacy of all of our customers and visitors.

What We Collect
The personally-identifiable information we collect facilitates the requested travel services. In the process of providing travel services, we may ask or require you to provide certain personally-identifiable information, such as:

  • First Name
  • Last Name
  • Full names of any travel companions
  • Postal Address
  • Zip Code
  • Phone Number
  • Gender
  • Birthdate
  • Birthdates of your travel companions
  • E-mail Address
  • Any other personally-identifiable information which you may elect to provide through our customer survey

We may collect IP addresses and/or click-stream data for purposes of system administration, to improve the Site, and/or other internal uses related to the Site. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request web pages from the Site, our computers log your IP address.

Click-stream data is information collected by our computers when you request Web pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

For more information, please see the sections of this Privacy Policy regarding Cookies and Google Analytics.

How We Collect Information

We collect personally-identifiable information through the forms made available on our website for the purpose of providing you with the requested travel services.

As with many websites, the website uses standard technology called “cookies,” which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising which may be of interest to you. If you do not want information collected through the use of cookies, you generally can opt out of providing this information by turning the cookies off in your browser; however, some areas of the Site may not provide you with a personalized experience if you have disabled the use of cookies.

Google Analytics
One type of cookie/tool we may use is called “Google Analytics,” which we may use to collect information about use of this Site. Google Analytics collects information such as how often users visit this Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. We use the information we get from Google Analytics only to improve this Site and our other web sites. Google Analytics collects only the IP address assigned to you on the date you visit this Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Disclosure of Information
Information we collect may be accessed by or disclosed to a variety of parties, depending upon the purpose for which the information was provided and the context in which the information was provided.

If you register with us as a client, your personally-identifiable information may be used by us as part of our business, including providing travel services and sending you communications regarding products or services we think you will be interested in. When we do so, we use reasonable efforts to assure that they comply with our privacy policy and applicable law. For example, we may share certain personally identifiable information, such as your name, with an air carrier to procure airline tickets for your travel.

In addition, in the event that we go through an existing or potential business transition, such as a merger, acquisition, liquidation, or sale of all or a portion of our assets, customer information will, in most instances, be part of the assets disclosed and/or transferred.

We may, without your consent, access and disclose your personal information, any communications sent or received by you, and any other information that we may have about you as may be permitted or required by law, regulation, rule, or court order; pursuant to requests from governmental, regulatory or administrative agencies, or law enforcement authorities; or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our Terms of Service, or activity that appears to us to be illegal or we believe may expose us to legal liability. Additionally, we may disclose personal information in situations that we believe to be emergencies involving potential threats to the physical safety or any person or property if we believe that your information in any way relates to that threat.

It is possible for you to use our Site without giving us any personally identifiable information. However, when you become a client you must agree to our use of your information as set forth in this policy. Otherwise, you cannot be a client of the travel services.

Correcting, Updating, and Opting Out
If your personally-identifiable information changes (such as your zip code), we will endeavor to provide a way to correct, update, or remove the personal data you have provided to us. This can be done by contacting us at the address below.

Please email to make any changes to your profile and/or opt out of your registration.

Security Measures
Magical Mystery Tours takes precautions to protect your information. When you submit information via the Website, your information is protected both online and offline. Only employees who need the information to perform a specific job (i.e. customer service) are granted access to your information. The computers/servers in which we store your information are kept in a secure environment. We have implemented reasonable security measures to safeguard the personally-identifiable information you provide us. However, please keep in mind that “perfect security” does not exist on the Internet.

Links to Other Websites
You should be aware that when you are on the Site you could be directed to other sites beyond our control. These other Websites may send their own cookies to you, independently collect data or solicit personal information and have their own published privacy policies. If you visit a Website that is linked to the Site, you should carefully review that site’s privacy policy before providing any personal information. This Privacy Policy does not apply to any information you submit to third-party websites, including, without limitation, any websites that may be connected to the Site by hypertext link or otherwise.

Not Intended for Use by Children
This site is not intended for use by children under the age of 18. We do not knowingly collect personally-identifiable information from children under the age of 13. If we learn that a child has provided us with personal information, we will delete the child’s personal information (except as may be necessary for legal compliance) and remove the child from any mailing lists. If you are aware of a child under the age of 13 who may have used this site, please contact us at so that we can remove any information gathered on the minor.

Users Outside the United States
While this site is not targeted to members of the European Union, should you use this website, we recognize that European citizens and California residents have a right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please see the section above on correcting, updating or opting out.

If you are accessing this Site from outside of the United States, your information will be transferred to the United States. Regardless of where your information is collected or transferred, the information will be treated in accordance with this Privacy Policy. By using this Site outside of the United States, you consent to the transfer and processing of all personal data as set forth within this Privacy Policy.

Limitation of Liability
By providing us with any personally-identifiable information you expressly and unconditionally release and hold harmless Magical Mystery Tours, its parents, subsidiaries, affiliates, related companies and their respective shareholders, owners, members, directors, officers, employees, and agents (collectively, the “Releases”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personally-identifiable information. In addition, while we take reasonable steps to prevent third party companies from making unauthorized use of your personal information, we cannot be held be held liable for any injuries, loss, or damage of any kind arising from or in connection with the use and/or misuse of your collected personally-identifiable information by those third parties. Any dispute arising under this agreement shall be adjudicated in the state or federal courts located in Cook County, Illinois.

Notification of Changes
By using this Site or our travel services, you signify your agreement to the applicable terms of our Privacy Policy. We may change this Privacy Policy from time to time. If so, any such changes will be posted on this page, so that we may keep users informed of its information collection practices. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest policy. Your continued use of the Site and/or our travel services shall constitute your acceptance of such revised Privacy Policy.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact our support through their dedicated email address at